Take advantage of ChatGPT through Azure OpenAI

Microsoft’s Azure platform just got better with the addition of ChatGPT as part of the Azure OpenAI platform. This exciting new AI model could become an integral part in delivering a range of automated applications and creative content for businesses, particularly if you are a rapidly growing organisation.

But what exactly is Chat GPT? Well, it’s a powerful AI tool that can be used to form human-like text. It has the ability to do so for a range of businesses processes from customer service responses to generating marketing copy and now, as part of the Azure OpenAI service it can be integrated directly into your cloud applications providing them with access to conversational AI tools.

What are the benefits of ChatGPT?

Chat GPT has a range of benefits that could support content creation in a range of industries from customer service to marketing.

One of Chat GPT’s biggest benefits to businesses is the huge time and cost savings. Its quick – matter of seconds quick – meaning it can help make huge time savings for employees who have multifaceted roles.

It’s also around 10 times cheaper than other alternative AI language models and is marketed as a budget friendly option which strives to give more people access to powerful AI tools.

ChatGPT becoming part of the Azure platform also helps create seamless integration with other platforms and greatly enhances Microsoft’s current app offering.

How could ChatGPT be implemented within businesses?

ChatGPT’s uses are open to any organisation whether that be a large, multinational business, a start-up or SME’s. At this point it’s most useful for idea generation rather than the finished article. If you have hit a wall and need some content ideas to get a response started whether that be an email, service request or marketing content it can greatly help get things off the ground.

When it comes to ChatGPT’s recent integration with Azure OpenAI, ChatGPT could be used to help enhance existing bots to handle more unexpected questions. Excitingly the software has already demonstrated the ability to automate a range of business systems including claims processing as well as recap call centre conversations and even cut down extensive research time.

The scope of its uses has also expanded into code generation, and it now allows users to create new apps and solutions using a complete no code approach which is fully customisable, giving users the ability to ensure ChatGPT generated applications align with your company. That means you can now create innovative apps which can manage customer service queries through GPT enabled chat bots.

ChatGPT can also enhance data insight as it is able to quickly summarise large sets of data or highlight relevant information giving data analysts more tools at their disposal. This in turn can be used to learn and predict data relationships with the programme already helping a number of businesses with their finance systems.

It’s important to recognise that ChatGPT is not a solution for replacing existing employees, but instead a way to aid productivity in the process.

Does ChatGPT have any limitations?

ChatGPT doesn’t come without its limitations. Currently Microsoft are committed to ensuring that AI systems are developed responsibly. Many will be familiar with the challenges of misinformation when it comes to technology – particularly AI. This means that AI powered programmes like ChatGPT are prone to bias if the data it’s being fed is inaccurate or only comes from sources with a specific opinion or point of view.

It has been known to generate content from multiple sources and lift direct phrases that could also come under copyright laws, which is why currently, whilst it’s a great tool for idea generation you need to make sure you are proofing work and taking steps to mitigate any risks, including running it through a plagiarism test.

With this in mind Microsoft has employed four levels of mitigations. These include efforts to put the user in charge by requiring approval and clearly outlining that the content was generated by AI. Additionally, a range of technical protections are deployed including input and output content filtering which are designed to create some boundaries and safety mitigations as well as filtering out problematic responses.

Process and policy protections are also in place for users to easily report abuse alongside service level agreements. Finally, documentation including design guidelines and transparency notes help users understand the benefits of the ChatGPT model as well as offering insight in terms of what has been tested through the platform.

Despite this if you plan to use it within your organisation, make sure you have given relative parties and employees training and set out clear guidelines on its use, including any relevant controls that ensure it is safe and legally compliant when used.

It’s also not perfect – content may sometimes miss the mark, include inaccuracies, and need a tweak from a real human being to bring it up to scratch, but with the latest investment and research into AI it will only become more sophisticated in the future – remember it’s a work in progress!

What are some examples of Microsoft Azure Open AI/Chat GPT in action?


Several companies have begun to utilise ChatGPT to enhance their finance systems including multinational audit, tax, and advisory services company KPMG. They have been able to use Azure OpenAI to find data relationships and predict tax payments from substantial data volumes often buried in IT systems that exist outside of finance. This in turn made their large volume of information easier to validate and categorise.

App creation

App creation is where ChatGPT’s capabilities really shine. One fun example of this is using it to create an app that recommends books from your Goodreads ‘to read’ list. By integrating it into an app, with your imported Good Reads list, it can enable you to choose a date range, whether you prefer fiction or non-fiction and genre and from this you are then able to ask ChatGPT to recommend you a book. This type of app can be applied in an endless number of different ways with some using it to create article indexing and even product recommendations aimed at their customers.


When it comes to creating apps or parts of code, ChatGPT’s features come in handy here too especially as part of Microsoft Azures wider OpenAI offering. It can help you come up with pieces of code and help screen them for bugs or errors. Programmers can also convert complicated code to plain text language making it simpler for others to understand and manage.


CarMax, a US based vehicle retailer used Azures Open AI systems in combination with GPT to cumulate hundreds of thousands of reviews for the individual car models and makes they sell into summaries, saving customers the need to trawl through a countless review to help guide their purchase decision.

Customer service response

ChatGPT is surprisingly good at crafting customer service responses or at least the outline for them. This could greatly reduce the time spent to come up with formulated responses for different customer queries, recommendations, and issues or complaints.  You can even integrate ChatGPT into your existing app boosting response times and reducing workload.

The capabilities of Chat GPT are continuing to expand as users come up with new, innovative ways to use it in everything from specialised chat bots to content generation. Its integration into the Microsoft Azure platform will bring a range of benefits to existing and new Microsoft users particularly when it comes to App creation and customer interactions. It’s important, however, to remember to take precautions and appropriate steps to ensure the content it is generating is accurate and aligns with your company and its values. That said it’s a great time to get ahead with this ever-evolving technology and when used responsibly could greatly help your business too.

If you want to learn more about how innovative AI systems through Microsoft Azure and Dynamics systems could help your growing business, please don’t hesitate to get in touch.